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Catching Customers' Early Voice in Innovations

NHH (auditorium P)


When so many innovation ideas and entrepreneurs flop in the market, could one reason be that firms and start-ups fail to early include the customer in the equation? In this webinar we will hear from voices who feel passionate about customers, who have developed a methodology for successfully bringing ideas to market, and who look to the horizon to detect changes in customers’ needs and desires as input to innovations.

During this event there isa panel discussion between

  • Professor Tor W. Andreassen, NHH
  • Torvald Kvamme, Bulderbank
  • Harald Aalvik, Askeladden
  • Forsker Monica Rydland, SNF
  • Professor Helge Thorbjørnsen, NHH

If you want to join, send an email to irene.moe@nhh.no before the 12th of September.

We are looking for students who would like to join this event physically on the 16th of September starting at 14:30 to17:00.

During the event, there will be served pizza for all who participated and the possibilities to mingle with the participants. There is limited room (up to 30 people), so registration is required. The event will be broadcasted on the 21st of September to an online audience. Please note that the event is in Norwegian.

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